About

I started my career as a small-city newspaper reporter, fresh out of journalism school. Twenty-five years later, I'm a UX and Product designer. It's not the arc I would have predicted, but I wouldn't trade it for anything.

What I've learned all these years is that I love the work, the craft, and the people I've gotten to do it with. I've worked with Fortune 500 companies, medium-sized companies, startups, and non-profits. I've worked at agencies, in-house, and run my own small UX shop (UX Guys) for nearly a decade. The shape of a problem changes; the questions don't. Who is this for? What do they actually need? What's getting in their way? Those are reporter questions, really. I just ask them about products instead of people.

How it Started

Somewhere in the middle of all that, I had a moment that still shapes how I work. I'd created and led the content department at Critical Mass. Three years in, I realized it wasn't fulfilling me anymore. The Information Architecture group next door (IA was UX's predecessor at the time) was doing the work I quietly envied. So I sat down with the department head, and we created a transition plan. I stepped sideways and a little down, into a practitioner role. It was the best career decision I've ever made. I've trusted that instinct ever since: when the craft starts pulling harder than the title, follow the craft.

I'm currently Head of UX & Product at Evans Hunt, where I lead a multidisciplinary team of UX designers, researchers, and product managers. But the work I love most still happens up close: blank-slate problems, with clients open to where the research leads, designing for that moment a user thinks, “Oh, that was easy.”

How it's Going

And now … UX in 2026, with all the talk about AI. Yes, AI is sucking up a lot of oxygen in corporate boardrooms right now. But what senior UX practitioners and leaders are offering now is what we've always been: the connective tissue of a project. Users still matter. Business needs still matter. Technical realities still matter. AI is a tool, albeit a powerful and almost limitless one. A UXer is still the curator, choreographer, and strategist who holds it all together. That's what's exciting, 25 years in.