About
I started my career as a small-city newspaper reporter, fresh out of journalism school. Twenty-five years later, I'm a UX and Product designer. It's not the arc I would have predicted, but I wouldn't trade it for anything.
What I've learned all these years is that I love the work, the craft, and the people I've gotten to do it with. I've worked with Fortune 500 companies, medium-sized companies, startups, and non-profits. I've worked at agencies, in-house, and run my own small UX shop (UX Guys) for nearly a decade. The shape of a problem changes; the questions don't. Who is this for? What do they actually need? What's getting in their way? Those are reporter questions, really. I just ask them about products instead of people.
How it Started
Somewhere in the middle of all that, I had a moment that still shapes how I work. I'd created and led the content department at Critical Mass. Three years in, I realized it wasn't fulfilling me anymore. The Information Architecture group next door (IA was UX's predecessor at the time) was doing the work I quietly envied. So I sat down with the department head, and we created a transition plan. I stepped sideways and a little down, into a practitioner role. It was the best career decision I've ever made. I've trusted that instinct ever since: when the craft starts pulling harder than the title, follow the craft.
I'm currently Head of UX & Product at Evans Hunt, where I lead a multidisciplinary team of UX designers, researchers, and product managers. But the work I love most still happens up close: blank-slate problems, with clients open to where the research leads, designing for that moment a user thinks, “Oh, that was easy.”
How it's Going
And now … UX in 2026, with all the talk about AI. Yes, AI is sucking up a lot of oxygen in corporate boardrooms right now. But what senior UX practitioners and leaders are offering now is what we've always been: the connective tissue of a project. Users still matter. Business needs still matter. Technical realities still matter. AI is a tool, albeit a powerful and almost limitless one. A UXer is still the curator, choreographer, and strategist who holds it all together. That's what's exciting, 25 years in.
What’s Next
I’m looking for the next stretch of good, interesting work, as a senior IC or a small-team lead. Even from a leadership seat, I want to stay close to the craft.
This site is a small piece of evidence. I wrote the PRD with help from ChatGPT, and built it with Claude in my spare time. AI where it earned its place, the same way I’d use it on client work.