Case study
Project title goes here
One sentence on the problem this project set out to solve.
TL;DR
Three or four sentences for the skim reader. Who it was for, what the problem was, what I did, what shipped. No suspense — the rest of the page is for anyone who wants the longer read.
Context
Why this project existed. What was at stake. What the client had tried, what wasn’t working, and the constraints I walked into.
A second paragraph if the situation needs it — competitive pressure, internal politics, a deadline that shaped everything.
Approach
What I actually did, in order. Research first. Then the early framing. Then the decisions that mattered.
Call out the key decisions explicitly — the tradeoffs, the things I considered and rejected, the moments where the research changed the plan.
Outcome
What shipped. What changed. Numbers where they’re honest, and named caveats where they’re not.
The honest read: where the work landed cleanly, and where it didn’t. Senior readers can tell when a case study is selling; they relax when it isn’t.
Reflection
What I’d do differently. What I learned. What I’d carry into the next project — principles, not tactics.