UX, Product + Service Designer
I'm Ed Mehrer.
I’ve been designing digital products and services for 25 years, and I still love the work.
I’ve led teams and practices, but I’m most energized by working directly on complex problems with the people affected by them.
I do my best work on blank-slate problems, with clients who are open to where the research leads. The best wow is when a user doesn't notice the design at all. They just think, “Oh, that was easy.”
Research-led
Let the research dictate the direction. The best solutions emerge from understanding, not assumptions.
Invisible design
The best interface is the one users don't notice. Friction-free experiences that just work.
Blank slate focus
25 years of solving problems from scratch. Starting with nothing often leads to something better.
Selected Work
A wellness app that started with a wrong guess
A non-profit serving cancer survivors wanted to translate a home-delivery program into an app. We thought we knew what would bring people back. Three weeks of research told us we were wrong — and showed us what to build instead.
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When better UX isn’t the whole answer
We redesigned a telecom’s wireless buyflow to cut decision overload. Research proved the flow worked. But it also revealed the real barrier was somewhere else.
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Impressing Warner Bros. on a shoestring budget
We took a project we’d normally turn down. When the budget’s too small for the usual process, you change the process.
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The website was never the problem
The University of Calgary's site looked dated and spoke in jargon. The real problem was structural — forty-odd departments publishing in isolation, with nobody owning the journey between them. Eight years later, the redesign is still the site's backbone.
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